I’m a Lead Product Designer who believes the best design work starts by questioning the problem—not the solution.

Throughout my career, I’ve found that teams are often busy solving symptoms. An AI assistant that isn’t trusted. A registration flow with terrible completion rates. A sales tool that isn’t actually helping people sell. My favorite projects are the ones where research uncovers a different problem than the one everyone thought they had.

That mindset has led me to redesign regulated workflows that increased approval rates tenfold, shape AI product strategy for millions of GoDaddy users, and turn research insights into products that improve both customer experiences and business outcomes.

I’m equally comfortable facilitating stakeholder workshops, interviewing users, mapping complex systems, prototyping in Figma, or vibecoding production-ready experiences. I enjoy working across the entire product lifecycle—from defining the opportunity to validating the outcome—because great design doesn’t stop when the mockups are finished.